Ufurnish.com is a trusted online destination for furniture search and discovery, bringing together the widest range of retailers – from 100+ high street names to smaller independents – all in one place, giving customers the confidence that they’ve found the perfect item.
It is the furniture and furnishings website with the ambition to revolutionise the way people search and discover things for their home.
Ufurnish.com have built and designed the MVP platform, and were looking for a partner to take their search experience to the next level, ensuring even greater experience for visitors and increasing returns and subscribers.
They were also looking at the future of the platform, ensuring it's answering and exceeding customer expectations and being designed and built for the future of retail.
Evaluating the as-is experience
In order to understand where the site could be improved, we set about evaluating the as-is experience in detail:
We carried out an expert review of the site focussing on the communication of the proposition, ease of use, effectiveness of search and accessibility. This enabled us to identify some quick usability wins, areas of structural improvement and topics to explore in research.
We ran a research study of 1-to-1 interviews with current and potential Ufurnish customers. Our participants included people with disabilities, as is standard practice for any user research we carry out.