The client
Ufurnish.com is a trusted online destination for furniture search and discovery, bringing together the widest range of retailers – from 100+ high street names to smaller independents – all in one place, giving customers the confidence that they’ve found the perfect item.
It is the furniture and furnishings website with the ambition to revolutionise the way people search and discover things for their home.
The client
Ufurnish.com is a trusted online destination for furniture search and discovery, bringing together the widest range of retailers – from 100+ high street names to smaller independents – all in one place, giving customers the confidence that they’ve found the perfect item.
It is the furniture and furnishings website with the ambition to revolutionise the way people search and discover things for their home.
The challenge
Ufurnish.com have built and designed the MVP platform, and were looking for a partner to take their search experience to the next level, ensuring even greater experience for visitors and increasing returns and subscribers.
They were also looking at the future of the platform, ensuring it's answering and exceeding customer expectations and being designed and built for the future of retail.
The challenge
Ufurnish.com have built and designed the MVP platform, and were looking for a partner to take their search experience to the next level, ensuring even greater experience for visitors and increasing returns and subscribers.
They were also looking at the future of the platform, ensuring it's answering and exceeding customer expectations and being designed and built for the future of retail.
Evaluating the as-is experience
In order to understand where the site could be improved, we set about evaluating the as-is experience in detail:
We carried out an expert review of the site focussing on the communication of the proposition, ease of use, effectiveness of search and accessibility. This enabled us to identify some quick usability wins, areas of structural improvement and topics to explore in research.
We ran a research study with current and prospect customers. Our participants included people with disabilities, as is standard practice for any user research we carry out.
Evaluating the as-is experience
In order to understand where the site could be improved, we set about evaluating the as-is experience in detail:
We carried out an expert review of the site focussing on the communication of the proposition, ease of use, effectiveness of search and accessibility. This enabled us to identify some quick usability wins, areas of structural improvement and topics to explore in research.
We ran a research study with current and prospect customers. Our participants included people with disabilities, as is standard practice for any user research we carry out.
Redesigning search
Our research showed that users needed better tools to fine-tune their search, therefore we designed and tested a new set of proactive mobile-friendly filtering patterns and simplified overall search taxonomy. Changes we implemented resulted in better engagement with the filters and ability to easily narrow down their results.
Redesigning search
Our research showed that users needed better tools to fine-tune their search, therefore we designed and tested a new set of proactive mobile-friendly filtering patterns and simplified overall search taxonomy. Changes we implemented resulted in better engagement with the filters and ability to easily narrow down their results.
We thoroughly enjoyed working with Cosmic Velocity. Their approach to user research and UX/UI design helped us build something that truly works for our customers, while supporting our successful fundraise.
Deirdre Mc Gettrick
Co-Founder & CEO
We thoroughly enjoyed working with Cosmic Velocity. Their approach to user research and UX/UI design helped us build something that truly works for our customers, while supporting our successful fundraise.
Deirdre Mc Gettrick
Co-Founder & CEO
Clarifying the proposition
A series of research rounds with customers enabled us to land on a set of designs and journeys that communicate the core value of the site and the quality and breadth of Ufurnish.com's partners in its entirety.
Clarifying the proposition
A series of research rounds with customers enabled us to land on a set of designs and journeys that communicate the core value of the site and the quality and breadth of Ufurnish.com's partners in its entirety.
Introducing a design system
We have introduced a necessary level of modularity all across the site, and put in place a clear, responsive and component-based design system. Those necessary design steps made the platform better fit for scaling.
Introducing a design system
We have introduced a necessary level of modularity all across the site, and put in place a clear, responsive and component-based design system. Those necessary design steps made the platform better fit for scaling.
Designing a future vision
The search project was a great success, and so we have been appointed to continue to help the business with defining the future direction of the product, as well as the narrative around it.
Through a series of future-facing and collaborative workshops, we distilled a set of features and requirements that we then payed back in a very visual and engaging ways for prospective investors to be able to imagine the future.
Designing a future vision
The search project was a great success, and so we have been appointed to continue to help the business with defining the future direction of the product, as well as the narrative around it.
Through a series of future-facing and collaborative workshops, we distilled a set of features and requirements that we then payed back in a very visual and engaging ways for prospective investors to be able to imagine the future.
What we found impressive about them is their attitude, ability, communication and timeliness. There were regular check ins to ensure that the project was meeting our expectations and any adjustments made to ensure that the final result was on time and in line with our expectations!
Deirdre Mc Gettrick
Co-Founder & CEO
What we found impressive about them is their attitude, ability, communication and timeliness. There were regular check ins to ensure that the project was meeting our expectations and any adjustments made to ensure that the final result was on time and in line with our expectations!
Deirdre Mc Gettrick
Co-Founder & CEO
What we found impressive about them is their attitude, ability, communication and timeliness. There were regular check ins to ensure that the project was meeting our expectations and any adjustments made to ensure that the final result was on time and in line with our expectations!
Deirdre Mc Gettrick
Co-Founder & CEO
Related work
Related work
Related work
Let’s work together
If you have a project in mind or would like to find out more about how we can work together, get in touch with us:
© 2024 Cosmic Velocity Ltd.
Let’s work together
If you have a project in mind or would like to find out more about how we can work together, get in touch with us:
© 2024 Cosmic Velocity Ltd.
Let’s work together
If you have a project in mind or would like to find out more about how we can work together, get in touch with us:
© 2024 Cosmic Velocity Ltd.