Unfabled
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Driving user research and product strategy for one of the UK’s fastest-growing femtech brands.
Background
Unfabled is the UK's premier personalised women's health and wellness platform, dedicated to closing the gender health gap. They approached us for innovative customer segmentation and a strategic business pivot. Our mission was to enable Unfabled to provide women with effective solutions to their health challenges and needs, precisely when it is needed most.
Strategic collaboration
We conducted a series of targeted workshops to define the audience and objectives of our partnership, followed by comprehensive research preparation - including detailed recruitment briefs and discussion guides.
In-depth user research
We carried out extensive user research with Unfabled’s target audience. The uncovered patterns provided deep insights into lifestyle, behaviours, and interests of women, equipping the business with meaningful customer segmentation and a roadmap of opportunities for product development.
Unfabled have focussed and expanded their own-brand wellness products.
Transformative results
Our proposed changes impacted multiple areas, from product strategy to specific user interface enhancements, communications, and content strategy. Implementing these enabled the Unfabled team to successfully shift their business focus and secure £2m in a new funding round, accelerating their growth in the women's health tech sector.