Background
Unfabled is the UK's premier personalised women's health and wellness platform, dedicated to closing the gender health gap. They approached us for innovative customer segmentation and a strategic business pivot. Our mission was to enable Unfabled to provide women with effective solutions to their health challenges and needs, precisely when it is needed most.
Background
Unfabled is the UK's premier personalised women's health and wellness platform, dedicated to closing the gender health gap. They approached us for innovative customer segmentation and a strategic business pivot. Our mission was to enable Unfabled to provide women with effective solutions to their health challenges and needs, precisely when it is needed most.
Strategic collaboration
We conducted a series of targeted workshops to define the audience and objectives of our partnership, followed by comprehensive research preparation - including detailed recruitment briefs and discussion guides.
Strategic collaboration
We conducted a series of targeted workshops to define the audience and objectives of our partnership, followed by comprehensive research preparation - including detailed recruitment briefs and discussion guides.
In-depth user research
We carried out extensive user research with Unfabled’s target audience. The uncovered patterns provided deep insights into lifestyle, behaviours, and interests of women, equipping the business with meaningful customer segmentation and a roadmap of opportunities for product development.
In-depth user research
We carried out extensive user research with Unfabled’s target audience. The uncovered patterns provided deep insights into lifestyle, behaviours, and interests of women, equipping the business with meaningful customer segmentation and a roadmap of opportunities for product development.
Transformative results
Our proposed changes impacted multiple areas, from product strategy to specific user interface enhancements, communications, and content strategy. Implementing these enabled the Unfabled team to successfully shift their business focus and secure £2m in a new funding round, accelerating their growth in the women's health tech sector.
Transformative results
Our proposed changes impacted multiple areas, from product strategy to specific user interface enhancements, communications, and content strategy. Implementing these enabled the Unfabled team to successfully shift their business focus and secure £2m in a new funding round, accelerating their growth in the women's health tech sector.
Unfabled have focussed and expanded their own-brand wellness products.
Unfabled have focussed and expanded their own-brand wellness products.
“Cosmic Velocity were fantastic to work with and l'd highly recommend them to any organisation looking to gain a deeper understanding of their users and market. The research was instrumental in sharpening our business strategy. We still refer to it and use it as a key part of any new team member's onboarding process.”
Hannah Somano
Founder & CEO, Unfabled
“Cosmic Velocity were fantastic to work with and l'd highly recommend them to any organisation looking to gain a deeper understanding of their users and market. The research was instrumental in sharpening our business strategy. We still refer to it and use it as a key part of any new team member's onboarding process.”
Hannah Somano
Founder & CEO, Unfabled
Let’s work together
If you have a project in mind or would like to find out more about how we can work together, get in touch with us:
© 2024 Cosmic Velocity Ltd.
Let’s work together
If you have a project in mind or would like to find out more about how we can work together, get in touch with us:
© 2024 Cosmic Velocity Ltd.