io-gen helps organisations monitor and reduce their energy consumption through data, insights and alerts. The existing platform is used by large multi-site enterprises, but small businesses have very different needs. They often have just a handful of meters, use mobile devices day-to-day, and need quick, actionable guidance rather than deep analysis.
io-gen came to us with an ambition to create a simpler, clearer and more approachable product specifically for SMEs. What started as a handful of ideas sketched on paper has grown into a fully launched iOS app now being rolled out to customers.
io-gen helps organisations monitor and reduce their energy consumption through data, insights and alerts. The existing platform is used by large multi-site enterprises, but small businesses have very different needs. They often have just a handful of meters, use mobile devices day-to-day, and need quick, actionable guidance rather than deep analysis.
io-gen came to us with an ambition to create a simpler, clearer and more approachable product specifically for SMEs. What started as a handful of ideas sketched on paper has grown into a fully launched iOS app now being rolled out to customers.
From first sketches to a new product
One of the earliest sessions with the founder was spent sketching ideas by hand. Those conversations became the foundation for the entire experience. Together, we mapped how small businesses think about energy, what information matters most to them, and how to avoid overwhelming them with unnecessary complexity. We defined the core journey for SME users and shaped a product that puts clarity first: simple dashboards, easy-to-read health indicators and clear prompts that help businesses take action quickly.
From first sketches to a new product
One of the earliest sessions with the founder was spent sketching ideas by hand. Those conversations became the foundation for the entire experience. Together, we mapped how small businesses think about energy, what information matters most to them, and how to avoid overwhelming them with unnecessary complexity. We defined the core journey for SME users and shaped a product that puts clarity first: simple dashboards, easy-to-read health indicators and clear prompts that help businesses take action quickly.
From first sketches to a new product
One of the earliest sessions with the founder was spent sketching ideas by hand. Those conversations became the foundation for the entire experience. Together, we mapped how small businesses think about energy, what information matters most to them, and how to avoid overwhelming them with unnecessary complexity. We defined the core journey for SME users and shaped a product that puts clarity first: simple dashboards, easy-to-read health indicators and clear prompts that help businesses take action quickly.
Clear UI for complex data
Energy platforms are usually dense, technical and data-heavy. Our challenge was to design an interface that felt approachable without losing accuracy. We established interaction patterns that gave structure to consumption data, surfacing only what SMEs need at a glance. We designed a visual language that feels calm and confident, with typography and spacing that turn complex charts into something immediately readable. We created a design system to support the entire product: reusable components, consistent behaviours and a UI foundation that makes it easy for developers to build and scale.
Clear UI for complex data
Energy platforms are usually dense, technical and data-heavy. Our challenge was to design an interface that felt approachable without losing accuracy. We established interaction patterns that gave structure to consumption data, surfacing only what SMEs need at a glance. We designed a visual language that feels calm and confident, with typography and spacing that turn complex charts into something immediately readable. We created a design system to support the entire product: reusable components, consistent behaviours and a UI foundation that makes it easy for developers to build and scale.
Clear UI for complex data
Energy platforms are usually dense, technical and data-heavy. Our challenge was to design an interface that felt approachable without losing accuracy. We established interaction patterns that gave structure to consumption data, surfacing only what SMEs need at a glance. We designed a visual language that feels calm and confident, with typography and spacing that turn complex charts into something immediately readable. We created a design system to support the entire product: reusable components, consistent behaviours and a UI foundation that makes it easy for developers to build and scale.
Prototyping and real-world testing
To shape the interaction patterns, we built a medium-fidelity prototype and tested it with small business owners. Insights from testing directly shaped the high-fidelity UI: clearer signposting, more intuitive navigation and a dashboard that focuses attention on just three essential things – current usage, whether consumption is within expected ranges, and what action the business should take next.
Prototyping and real-world testing
To shape the interaction patterns, we built a medium-fidelity prototype and tested it with small business owners. Insights from testing directly shaped the high-fidelity UI: clearer signposting, more intuitive navigation and a dashboard that focuses attention on just three essential things – current usage, whether consumption is within expected ranges, and what action the business should take next.
Prototyping and real-world testing
To shape the interaction patterns, we built a medium-fidelity prototype and tested it with small business owners. Insights from testing directly shaped the high-fidelity UI: clearer signposting, more intuitive navigation and a dashboard that focuses attention on just three essential things – current usage, whether consumption is within expected ranges, and what action the business should take next.
Launching the app
Eleven months after that first sketching session, io-gen launched Version 1.0 of the iOS app to a group of early customers. The app now gives small businesses the essential insights they need in a format designed specifically for them: simple, quick to understand and easy to use anywhere.
Launching the app
Eleven months after that first sketching session, io-gen launched Version 1.0 of the iOS app to a group of early customers. The app now gives small businesses the essential insights they need in a format designed specifically for them: simple, quick to understand and easy to use anywhere.
Launching the app
Eleven months after that first sketching session, io-gen launched Version 1.0 of the iOS app to a group of early customers. The app now gives small businesses the essential insights they need in a format designed specifically for them: simple, quick to understand and easy to use anywhere.
"Working with Cosmic Velocity has been transformative for me as a founder. They helped bring long-held ideas to life with clarity and ambition, elevating the product beyond what I imagined. Their depth of design thinking and technical insight created enormous development efficiencies and reshaped how we approach future work."
Jed Palma
Founder, io-gen
"Working with Cosmic Velocity has been transformative for me as a founder. They helped bring long-held ideas to life with clarity and ambition, elevating the product beyond what I imagined. Their depth of design thinking and technical insight created enormous development efficiencies and reshaped how we approach future work."
Jed Palma
Founder, io-gen
"Working with Cosmic Velocity has been transformative for me as a founder. They helped bring long-held ideas to life with clarity and ambition, elevating the product beyond what I imagined. Their depth of design thinking and technical insight created enormous development efficiencies and reshaped how we approach future work."
Jed Palma
Founder, io-gen
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© 2025 Cosmic Velocity Ltd.
Let’s work together
If you have a project in mind or would like to find out more about how we can work together, get in touch with us:
© 2025 Cosmic Velocity Ltd.
Let’s work together
If you have a project in mind or would like to find out more about how we can work together, get in touch with us:
© 2025 Cosmic Velocity Ltd.